“My primary ambition is to be a versatile content creator with a marketing-first mindset.”
My primary ambition is to be a versatile content creator with a marketing-first mindset.
The foundation of my professional journey began at the University of Iowa where I completed undergraduate degrees in Marketing (B.B.A.) and Art (B.A.). During that time, I worked as a Student Video Assistant with Iowa Football, where I discovered my passion for videography and a desire to pursue a career as a content creator in athletics. As a student, I took every opportunity to learn from those around me, grow my skill set, and guide my peers.
After graduation, I accepted a position as an Associate Producer with NASCAR. A new initiative for the company, I worked within the Driver & Team Marketing staff to produce content for the drivers and promote event tune-in. The unique nature of the role provided a great opportunity to work as a creative in a high-profile business environment. Perhaps most important, I learned what was necessary to be a self-driven full-time employee — take what is given, utilize surrounding knowledge, and accomplish goals.
Motivated to return to college athletics, in May of 2020 I began working with Arizona State University as a Video Coordinator. The duty of this role was to film and create engaging social media content that elevates the brand of the University and its student-athletes. During my year and a half with the Sun Devils, I helped establish a visual identity, oversee a student-intern staff, and create digital media best practices. Ultimately, an opportunity arose to return to Iowa, and be closer to my family and home.
Now with Learfield as a Social Media Specialist, I help ideate and execute sponsored content while maintaining the University of Iowa’s branding and social standards. An important part of this position is working across multiple groups within the department to align and accomplish shared goals. Creatively, I push myself to elevate my own work, collect and learn from my social metrics, and design more engaging content.
Every step of my professional journey has made me a more knowledgeable and versatile content creator. I eagerly await the new experiences that lie ahead. Thank you for taking the time to get to know me and to visit my website.
Matt Little