Arizona State University
Video Coordinator
At Arizona State, my role was to film and create engaging social media content that elevated the brand of the University and its student-athletes.
Building a Brand
Creating Guidelines
One of our first team goals upon my arrival at Arizona State was to establish a visual brand. To help execute, I created a best practice guideline along with the required components. This included stylized LUTs, outros, video bugs, After Effects templates, and much more.
Color Grading
Color grading is an important part of creating a visual brand. At Sun Devil Athletics, our goal was to emphasize the University’s gold, maintain the maroon, and create the warmth that the state of Arizona is known for.
Organizing Assets
To streamline daily workflows, the “Asset - Video” folder was created to store all video elements. This folder was an ever-growing collection of 2,681 items.
Football
Uniforms Reveals
Recaps and Promotional Videos
